Book Launch: Dada by Vibhor Tikiya

PRAHLAD KAKAR & HUMA QURESHI LAUNCH ‘DADA’ A BOOK BY VIBHOR TIKIYA

~Premier Institute Beware!!! I Have Arrived… ~

Dada - The Journey Of A Friend, A Fighter, A Believer

Mumbai, August 13, 2013: DADA is a book written by a debutante author Vibhor Tikiya that highlights the significance of relationships. It’s the documented journey of a persona that evolves at every turning page. When a rebel makes it big, it makes for interesting story telling. Set in Premiere College, the US and in the Eastern part of India, DADA is bound to take you back to your college days while taking you through the life of that maverick you always wanted to be.

Vibhor Tikiya unveiled DADA in the presence of Ad Guru Prahlad Kakar and Bollywood Actress Huma Qureshi & Vibhor Tikiya in Mumbai at Title Waves Book Store, Bandra.

During the event Prahlad Kakar read the excerpts from the book, garnering the interest of not only the audience but also actress Huma Qureshi who was interested to know further about the book. This led to a rationally thought provoking and interactive session between the crowd and the author Vibhor Tikiya. At the launch Vibhor Tikiya said, "DADA is not my story and yet in many ways it is. Everyone who has read the book has come back with one comment "This is my story". I guess everyone has a DADA in them - The rebel who needs a bit of guidance from a guide who understands him. Dada is the man one would talk about on a random dinner conversation, the boy who made it purely by his street-smartness and negotiation skills. A boy who starts off a street-smart ruffian and traverses a path that takes him to a place he never imagined possible because of the people he meets and is influenced by along the way. There is one central theme running through the story 'Relationships Transform Lives'"

Ad guru Prahlad Kakkar said, “It’s the journey of a survivor trying to find his idiom. It’s a little bit of our lives and you will definitely find yourself in this book.”

Huma Qureshi, Vibhor, Prahlad Kakkar at the Launch of Dada

And last but not the least, dazzling Huma Qureshi expressed, “It’s always great to see young Indian authors making their mark in the literary world. Vibhor Tikiya’s book is a reflection of urban sociology evolved with a thought, and is in sync with today’s generation. DADA drew me closer to my old college days and reminded me of my experiences, friendships and learning’s. The story of Dada grabs you with each turning page and somewhere along the way; I started empathizing with the character. DADA could be the story of you or me or anyone you might even know.”

Dada is an attempt to highlight relationships and their importance, the deviation albeit however small that they may bring about in your life so that you tend towards a path that may be more fulfilling than any dream you thought for yourself.. It is The Journey of a Friend, a Fighter..a Believer.

Price: Rs.149/-

No. of pages: 301

Publishing House: Indra Publishing House

Available at: Flipkart, Crossword, Landmark and Home Shop 18

Website:www.dadathebook.com

Facebook Page:www.facebook.com/DadaByVibhor

YouTube Page: http://bit.ly/Dadateaser1

About the Author

Vibhor Tikiya is the author and has authored 14 research publications in top notch IEEE journals/conferences and has also authored a patent in Signal Processing. He is mentioned in the Who’s Who of Telecommunications. He has worked with the prestigious Monitor Group in the past in strategy consulting. Among other projects, he was involved in designing a cluster of Microelectronics and Telecom for the Moroccan Government. He has also in the past worked with Merrill Lynch in Asset Liability Management and Aricent. He is now one of the partners of a large textile conglomerate, The Gee Cee Group. A Bachelor of Engineering from the Mumbai University, Masters of Engineering in Telecom from the Indian Institute of Science Bangalore and Masters in Business Administration from the Indian Institute of Management Ahmedabad, he is currently pursuing LLB to understand the intricacies of the Indian Legal System.He has a stellar academic record. He was ranked 2^nd in the Electrical Communication Department at the prestigious IISc, Bangalore and was Ranked 9^th out of 250 at the Indian Institute of Management, Ahmedabad. He was conferred the Institute Scholarship for outstanding academic performance at the IIM-A. He was also among the top 13 shortlisted for the Aditya Vikram Birla scholarship based on his overall performance in the CAT (99.95 percentile + GD/PI).

About the Book:

This was the first thought in my mind when I set foot at the prestigious Premiere Institute of Technology. There was enough reason for me to think that way. I was an out and out rebel. I never followed rules. I never respected the system. I cheated, manipulated and was headed to no-man’s land. They were probably worried I would take a few more with me. And then, I met my friends and things started to change. I started believing in dreams and became who I am today. I guess I was destined to become John, Divya and Vivek’s DADA. Maybe, relationships do transform lives. In my case, they did. I’ve had my share of ups and downs in life. I have experienced the joy of gaining new friends and the loss of people who held me close. I’ve seen concrete foundations reduced to ruins and experienced the joy in making dreams out of rubble.

But through everything, I’ve loved my life. I am DADA and this is my story....

(Press Release)